

THE STORYTELLER
I am a storyteller. It is a gift that has allowed me to share ideas and connect with others in meaningful and inspiring ways. Pebbles Ink is an extension of that gift and a platform where I hope to showcase how these ideas evolve and a hub for the collective of what is “Pebbles Ink”.
The best stories are the ones that speak to the heart, not just the mind.The best stories are the ones that speak to the heart, not just the mind.


Me?
I am Petra Hughes. Creative Director (award-winning), Designer, Photographer, Product Developer, Author, Publisher, Reviewer, Web Designer, Small Business Consultant, ‘major ideas person’ and self-proclaimed dreamer and entrepreneur.
As an author, photographer and consultant, I draw from my vast industry experience in retail, design, web development, marketing, advertising, product development, writing and publishing to deliver the complete package to small businesses looking for innovative and inspiring solutions to create awareness, recognition and success for their products and industry. I specialise in food-related industries, understanding the industry as a consumer, retailer, producer and reviewer.
I think out of the square, embracing new technologies and ideas, and make it a rule to have fun with my clients, whilst giving them the skills to confidently manage ensuing creations. Most importantly, I work closely with my clients to help them to understand processes employed and maintaining that relationship, continually providing ongoing support as their business grows.
(I am happy to share my space with Bush Stone-curlews as I think they are kinda cool)

My Story…
A JOURNEY OF INSPIRATION

My story has been a journey of inspiration and creation which constantly evolves into new chapters.
I am an author, designer, photographer and publisher of three food related books; A Gourmet Odyssey – Noosa to Mooloolaba; Ginger – the flavours and the flowers (award-winning); Shane Stanley’s Noosa Farmers’ Market. I have published an award-winning magazine (2012 Awarded Qld Multi-Media Award for Best Non-Daily Qld Publication for Regional Foodie Magazine) and was the Creative Director, Administrator and Developer of Local Harvest – The Sunshine Coast Food Directory (www.sunshinecoastregionalfood.com), an online directory of Sunshine Coast based foods. After managing and developing the directory and content for 20+ years, in 2023, I handed the reins over to FAN (Food and Agribusiness Network) so that I could free up some time, and so the directory can continue to evolve.
I also created Pebbles + Pomegranate Seeds (www.pebblesandpomegranateseeds.com.au), a travel/lifestyle blog, as a bit of a hub for all of my interests and where I document the experience either through my images or through the written word. It has been a bit neglected of late as I have spent the last two years working on a novel and a couple of other projects, but I may take up the blogging pen again sometime soon.
Pebbles Ink has always been my business portal, but that, too, has evolved. With this latest metamorphosis, I have chosen to debut some of the projects and passions I have worked on in recent years as they are freed into the universe to become new chapters that blossom into being.

The Story Continues…
STORYTELLING HIGHLIGHTS

Launches + Awards
The Written Word
Questions?
What’s with the fairywrens, right?
It’s a nod to my late mother – my shining light of inspiration through life and beyond.







